In Our Clients’ Words …
Testimonials About Marketing & Public Relations Work of PKI Digital Marketing
“The PKI Digital Marketing team’s strategic planning process provided us a roadmap to effectively reach our market and identify key audiences, services, channels and crystallize our messaging. Through PKI’s website development process they brought everything together to launch our new website that clearly defines what makes the Laureate Group’s senior living communities unique among southeastern Wisconsin senior living options. The new website powerfully portrays the character of each of our eight senior communities. Through advanced search engine optimization, more people are learning of our communities. Once at the site, it’s easy for users to find the information they are looking for — including comprehensive advice on selecting a senior living option. We have been impressed with the results and highly recommend the PKI Digital team! – Beth Anderson, Executive Vice President, Laureate Group, Waukesha, Wis.
“We needed our target market to know our true capabilities as a contract manufacturer. Through a strategic planning process guided by the PKI Digital Marketing team, we rebranded the company. PKI then developed a new website that powerfully conveys our value proposition, and through ongoing search engine optimization and digital public relations, we are reaching a much broader audience and gaining new business. PKI Digital Marketing is giving us the results we were looking for.” – Michael Esser Jr., Dielectric Manufacturing, Menomonee Falls, Wis.
“In depth strategic planning, experience and counseling led by owner and President Jim Weiss of the PKI Digital Marketing team have been invaluable in strengthening the EVERWhite brand and in making sure our marketing activities have the greatest impact. We appreciate how Jim and the PKI team digs in to understand our business and industry, and with their overall experience we are running full speed with all our marketing efforts. Along with strategic planning we rely on the PKI team for a full range of marketing services including; brand development, product launches, website development, content marketing, PPC, retargeting, search engine optimization, PR and many more digital and traditional marketing activities to keep our brand integrated across all channels. And with PKI’s vast website experience, we have developed our e-commerce website to make it easier for our customers and prospects to find our site and buy our products. As a result of PKI’s ongoing work, EVERWhite’s business has grown, we are in a strong position to best serve our markets, and we are positioned to develop and launch new products for our existing and new markets. I highly recommend PKI Digital Marketing for extremely effective results.” – Jim Muth, General Manager, EVERWhite, Hartford, Wis.
“Our website traffic is up significantly, and we are getting leads that are resulting in new business, thanks to the way PKI Digital Marketing developed the website and the ongoing search engine optimization they are doing.” — Paul Schmitt, vice president of sales & marketing, Dielectric Manufacturing, Menomonee Falls, Wis.
“Investors Associated, LLP has had a long working relationship with PKI Digital Marketing dealing with matters ranging from website design to consultation and production of marketing materials. We are very pleased with our most recent project with PKI Digital – the redesign of our website. The team at PKI Digital was able to craft a cost-effective, yet modern marketing platform for us. PKI has always provided first-class service and has kept our needs as the customer in mind.” – Jamie Stefan, Office Manager, Investors Associated LLP, Hartland, Wis.
“We needed a digital marketing firm that understands manufacturing sales and marketing. We found that expertise in the PKI team. The strategic planning and work they did has been crucial in redeveloping our brand and in positioning Hughes Equipment as the preferred manufacturer of food processing equipment worldwide.” — Ross Lund, Hughes Equipment Company, Columbus, Wis.
“You are worth every penny. I’ve never had publicity like this.” — Richard Kessler, Kesslers Diamonds, Germantown, Wis.
“The PKI team did a great job helping us define our message, brand our company based on strategic planning, craft marketing materials, build and maintain a robust new website, and then engage a strategic plan to powerfully position our brand in front of our targeted audiences. We wanted a company that was strategic and knew how to leverage the tools of today’s electronic world; we found that in PKI. I would recommend the PKI team to any business looking for solid and verifiable results. Since we started working with PKI, our business has continuously grown at a significant pace.” — Kevin O’Neill, President, Steele Solutions Inc., Franklin, Wis.
“The owners and staff of Delta T Construction are extremely pleased with the strategic planning, rebranding and new website provided by PKI Digital Marketing. The PKI team did a great job of truly understanding our business, expressing that in a more powerful and effective brand and executing the plan in a highly effective manner. Our company is now in a much stronger position to attract, gain and retain business throughout the U.S. Our business model is based on building relationships with great companies; PKI is in that category.” — John Dohogne, Principal, Delta T Construction, Menomonee Falls, Wis.
“When HealthReach made the decision to get some help with our marketing efforts, we were committed to partnering with a local, independent company. I was impressed with the PKI team’s broad-based knowledge about what it would take to make our company ‘top of mind’ for those in need of rehabilitation services. Jim Weiss’s expertise in online and traditional marketing efforts was evident and more importantly, he listened to me! He wasn’t trying to sell me some package of services. Throughout the process of creating our new website, the PKI provided feedback, direction and support in ways that we needed it. In addition, PKI trained our staff to follow through on marketing and outreach efforts that are essential in this day and age. I can highly recommend PKI if you are looking for a company whose core values include integrity and focusing on the needs of the client.” — Kim Ebbinger, HealthReach Rehabilitation Services, Brookfield, Wis.
“I have referred David Niles and PKI to a number of clients and have been extremely pleased with the results. The team very effectively analyzes the effectiveness of web sites and online PR and marketing efforts, and makes recommendations that fit in a company’s budget while meeting business goals. And the company is great at fulfilling those recommendations.” – Tom Beug, The Summit Group, Milwaukee and Phoenix
“The PKI team has consistently produced the results we are looking for. With PKI Digital Marketing, we get experienced individuals, strategic planning, business knowledge, results orientation and creative execution that gets noticed. Our marketing communications needs have been many and varied; with PKI’s team, we know they can get any challenge done on time and in our budget. We are very pleased with our relationship with the team at PKI and have been impressed with their constant positive results for our business. I would recommend PKI to any business that is looking for a marketing team that understands the new marketing world and wants impressive results.” – Devin Wolf, Road Widener LLC, Oconomowoc, Wis.
“PKI was great. Their work included facilitation of strategic planning that included internal and external research, meetings with clinician staff and development of messaging documents, as well as development of a final strategic plan. I was extremely pleased with our new KidReach brand and PKI’s marketing plan facilitation. Jim Weiss and his team were very professional and client focused, adjusting to our needs and input every step of the way. Jim went the extra mile to make sure everything was right and what we wanted! We are very excited about how our new brand and marketing strategies are moving KidReach Pediatric Therapy Specialists forward!” — Nick Scarlata, KidReach Pediatric Therapy Specialists, Brookfield, Wis.
“I frequently refer people to David Niles and PKI if they need public relations, communications campaigns, websites built or any type of marketing campaigns managed. Those people have always reported back with rave reviews of his work. I recommend him highly. He’s been on “the other side” and has accepted and rejected thousands of story ideas. So David knows what works and what doesn’t. And he’s a heck of a lot of fun to work with.” – Joan Stewart, the Publicity Hound, Port Washington, Wis.
“Jim Weiss and the PKI team have been instrumental in the launch of several new brands for our company. Throughout the entire process, Jim always maintained keen eye on our budget, while giving 110% effort and fantastic results. Web site development, graphic design, branding, PR … PKI does it all and the results are great!” — Andrew Pace, The Green Design Center, Degree of Green, Waukesha, Wis.
“There are many companies that could build us a website better than the one we had; that was the easy part. But we needed to find a company that understood our publishing business and the myriad ways to capitalize on our content. We found that company in PKI.” – Bill Topp, National Association of Sports Officials, Racine, Wis.