PKI Digital Marketing Case Studies

Read how PKI Digital Marketing has helped metro Milwaukee and Wisconsin businesses achieve their business goals, then contact us to learn how your business or organization can benefit from the PKI approach!


Strategic Planning – Product Development – Marketing Materials – Website Section – SEO, PR

MOBILEGuard ballistic whiteboards - logoPKI Digital Marketing helped client EVERWhite in the strategic planning and launch of the MOBILEGuard Ballistic Panel System. PKI Digital Marketing assisted in a wide range of product development planning for the ballistic whiteboards, intended for use in schools, offices and other public spaces. The launch strategy included creation of digital and print marketing materials, including a brochure and video; trade show planning, booth display creation, and on-site assistance during the trade show; a search engine-optimized  MOBILEGuard section on the EVERWhite website; and product launch public relations. See the MOBILEGuard website section.

Steele Solutions

Strategic Planning – New Website – Lead Generation – SEO – Social Marketing

Steele Solutions website viewsSteele Solutions has grown to become the nation’s leading designer and manufacturer of steel mezzanines for the material handling industry, and other steel structures for support of and access to industrial equipment. The company wanted a new website that would boldly project its industry leadership. PKI Digital Marketing developed a site with large, impressive images showing Steele Solutions’ capabilities in numerous market sectors. The site was set up for optimal search engine visibility, with ongoing SEO work helping to position it on Page 1 for desired industry search terms. Steele Solutions receives an ongoing stream of leads from contact forms on the site and other lead generation activities. PKI Digital Marketing had earlier rebranded Steele Solutions, and developed a website replaced by the current site. See the new website.


Strategic Planning – New e-Commerce Website – Online Marketing – Inbound Marketing – Social Marketing

EverWhite websiteWhen whiteboard manufacturer and online retailer EverWhite needed a new business direction and and e-commerce website, the company relied on PKI Digital Marketing.  PKI provided strategic business planning, reorganizing the business and implemented an intricate internet marketing plan to boost online sales. The new website offers hundreds of whiteboard, bulletin board and combination board products with thousands of product variations – each requiring product photography, and pricing and specification data. The site was heavily optimized for organic search results and enjoys Page 1 ranking for numerous desired search terms. PKI Digital Marketing drives qualified traffic to the site through ongoing SEO, pay-per-click campaigns, inbound marketing, and social media. See new website.

IA Management

IA Management responsive websiteIA Management LLC is a new company offering full-service commercial and residential property management in Madison, Wis., and its surrounding area. The company approached PKI Digital Marketing to develop a website that would promote its properties. The website details the amenities of each property as well as rent and leasing information. Each property description also includes a map and multiple images.
See new website.

Hughes Equipment Company

Strategic Plaining – Brand Launch – Corporate Communications

Fresh Market sell sheetFood processing equipment manufacturer Hughes Equipment Company needed to more powerfully position its expertise in food processing systems for the Fresh Market – an expanding sector. PKI Digital Marketing provided strategic market research into the sector, and then planning for strategies to position Hughes Equipment as a market leader. Those strategies included development of a Fresh Market brand for the company, authority branding white papers, traditional and online materials, trade show display, and other strategies to project the company’s expertise. The Fresh Market campaign was in addition to other strategic planning and digital marketing support provided by PKI Digital Marketing.

Berlon Industries

Strategic Planning – Brand Development – Digital Marketing – Corporate Communications – Digital PR – Social Media Marketing

Berlon logoThe new owners of Berlon Industries wanted to enhance their market position, solidify dealer relations, and increase sales. The company’s skid steer buckets and attachments were well respected in the markets they serve, but competition was getting more intense and the Berlon brand did not reflect the stature of the company nor its products. PKI Digital Marketing engaged its in-depth planning process that helped lay the foundation for rebranding to Berlon Strong and development of strategies and marketing materials, including a powerful new website, and ongoing marketing and communications support.

Three Harbors Council – BSA

Communications Campaigns – Public Relations – Marketing Strategies

PKI Digital Marketing has provided communications and marketing consulting and public relations support for several initiatives of the Three Harbors Council, which serves Boy Scouting in Kenosha, Milwaukee and Racine counties. Those campaigns have involved the centennial of Scouting in the USA, consolidation of councils serving the area, changes in membership standards, and other issues with significant impact on members of the local Scouting family.

Contact PKI Digital Marketing to get the results you need for business growth. And ask about the work we’ve done for Kesslers Diamonds, Pallet USA, Health Reach Rehabilitation Services, the Wisconsin Procurement Institute, Road Widener, FJA Christiansen Roofing, MK Financial Services, Power Test, Investors Associated, Quality Catering for Kids, Advance Acceptance, and more!

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