PKI Digital Marketing Case Studies

Read how PKI Digital Marketing has helped metro Milwaukee and Wisconsin businesses achieve their business goals, then contact us to learn how your business or organization can benefit from the PKI approach!

Laureate Group — Senior Living Communities

Messaging and Website Development
laureate group websiteThe Laureate Group, which owns and manages eight senior living communities in Milwaukee and Waukesha counties, needed a new website that would powerfully convey why each community is a great place for independent living and assisted living. Through PKI’s strategic planning and messaging process, a direction for Laureate Group was crystalized for both the parent company and each of its unique communities. With that plan finalized and messaging complete, PKI Digital Marketing created a website that had unique sections for each community, while also providing overall information that positions the Laureate Group as a go-to source for information on senior living. The site was heavily optimized for local searches. Images selected for the site help set the tone of people loving to live and to work at the Laureate Group. The site was developed to allow Laureate Group staff to easily manage content, and add pages and sections. See the new website at

Dielectric Manufacturing – Contract Manufacturer

Strategic Planning, Messaging, Brand Development, Website Development, SEO, Sales Materials

dielectric manufacturing logoDielectric Corp. had grown significantly in its 50+ years in business and had a reputation for excellent work and responsiveness, but the owners did not believe their existing brand was accurately telling the story of the company’s broad capabilities and expertise in both plastic and metal parts and components, and its expert knowledge of materials used to make those parts. The company engaged PKI Digital Marketing which, through a strategic planning process, uncovered the company’s knowledge assets. The process led to a name change to Dielectric Manufacturing, to promote the company’s work as a contract manufacturer. A new brand was then created, with that brand providing the foundation for a new website, sales materials, and upgraded social media presences. PKI is also providing public relations for the company, with press releases on the company’s new brand, on changes in its management team, and on its plans for a new headquarters and main plant. The company news was distributed via email newsletters created by PKI, via press release distribution services to targeted audiences, directly to key media, and via social media. Ongoing search engine optimization is putting the site in front of targeted audiences, and has resulted in leads that have been converted into new business for the company. See the website at

Flores Automation and Flores Automation & Machine Control – Robotics & Automation

Website Development
Flores Automation websiteFlores Automation, which provides industrial automatic products and services, was looking for new websites to better position its expertise in automation and robotics, and in 3D stringless paving products and services. PKI Digital Marketing worked with the company leadership and the marketing department to plan the new websites, which would be mobile-phone friendly and fully optimized for search engines. Upon determination of the content needs and page requirements, the PKI team designed complementary sites – one for Flores Flores_AutomationAutomation and the other for Flores Automation and Machine Control. PKI worked closely with the Flores marketing manager to develop optimized content, including images that were edited to ensure fast loading time for website pages. The company now has new websites that are easy to maintain, and easy for customers and prospects to browse in search of automation products and services. See the new sites at and


MOBILEGuard – Security Products

Strategic Planning – Brand Development – Digital Marketing – Trade Show Management – Digital PR
PKI Digital Marketing managed the brand development, digital marketing and product launch of EVERWhite’s newest product – the MOBILEGuard Ballistic Panel System. The EVERWhite team desired an aggressive launch that had to quickly develop from conception to MobileGuard ballistic whiteboardsfinal product in a matter of a few months. PKI Digital managed the launch, helping to develop the product, design and launch the brand, then managed the national introduction at a Florida national school security conference. A wide variety of digital initiatives was engaged, including public relations. The launch strategy included creation of digital and print marketing materials, including a brochure and video; trade show planning, booth display creation, and on-site assistance during the trade show, a search engine-optimized  MOBILEGuard section on the EVERWhite website. PKI Digital also assisted in a wide range of product development planning for the ballistic whiteboards, intended for use in schools, offices and other public spaces. See the MOBILEGuard website section of the EVERWhite website.

Steele Solutions – Material Handling & Equipment Support Structures

Strategic Planning – New Website – Lead Generation – SEO – Social Marketing

Steele Solutions website viewsSteele Solutions has grown to become the nation’s leading designer and manufacturer of steel mezzanines for the material handling industry, and other steel structures for support of and access to industrial equipment. The company wanted a new website that would boldly project its industry leadership. PKI Digital Marketing developed a site with large, impressive images showing Steele Solutions’ capabilities in numerous market sectors. The site was set up for optimal search engine visibility, with ongoing SEO work helping to position it on Page 1 for desired industry search terms. Steele Solutions receives an ongoing stream of leads from contact forms on the site and other lead generation activities. PKI Digital Marketing had earlier rebranded Steele Solutions, and developed a website replaced by the current site. Additional work for Steele Solutions includes email newsletters, public relations, market research, and social media management. See the new website.

EVERWhite – Whiteboards & Presentation Products Manufacturer and E-Commerce Vendor

Strategic Planning – Updated 2018 e-Commerce Website – Digital Marketing – E-Public Relations – Social Marketing

In 2018 EVERWhite needed its website updated to leverage the very high volume of mobile device sessions it was experiencing, and to support launch of a new line of security products. The design and navigation of the website needed to feature usability on mobile devices along with maintaining a desktop view featuring easy menus with limited clicks to the product pages. Additionally, EVERWhite has aggressively expanded its product line with MOBILEGuard which provides shelter-in-place security for schools and other public places.  EVERWhite desired a new aggressive business direction and a more sophisticated e-commerce website which PKI Digital Marketing supported and delivered.EVERWhite, Whiteboards  PKI provided strategic business planning for the new products including product brand development and design, digital marketing across several platforms and a trade show launch plan and management. The new website is supported by on-going digital marketing services including pay-per-click campaigns, retargeting campaigns, digital marketing through targeted media for the core business and new product channels, list purchasing for direct email lead generation and ongoing search engine optimization.  The optimized site enjoys Page 1 ranking for numerous desired search terms. See new website.

IA Management – Commercial & Residential Property Management

IA Management responsive websiteIA Management LLC is a new company offering full-service commercial and residential property management in Madison, Wis., and its surrounding area. The company approached PKI Digital Marketing to develop a website that would promote its properties, and that would be easy to maintain. The website details the amenities of each property as well as rent and leasing information. Each property description also includes a map and multiple images.
See new website.

Hughes Equipment Company – Food Processing Equipment

Strategic Plaining – Brand Launch – Corporate Communications

Fresh Market sell sheetFood processing equipment manufacturer Hughes Equipment Company needed to more powerfully position its expertise in food processing systems for the Fresh Market – an expanding sector. PKI Digital Marketing provided strategic market research into the sector, and then planning for strategies to position Hughes Equipment as a market leader. Those strategies included development of a Fresh Market brand for the company, authority branding white papers, traditional and online materials, trade show display, and other strategies to project the company’s expertise. The Fresh Market campaign was in addition to other strategic planning and digital marketing support provided by PKI Digital Marketing. PKI Digital also provided website content and website maintenance, social media, email marketing, and public relations for Hughes Equipment – all raising the company’s visibility in front of targeted audiences throughout the world.

Berlon Industries – Skid Steer Attachment Manufacturer

Strategic Planning – Brand Development – Digital Marketing – Corporate Communications – Digital PR – Social Media Marketing

Berlon logoThe new owners of Berlon Industries wanted to enhance their market position, solidify dealer relations, and increase sales. The company’s skid steer buckets and attachments were well respected in the markets they serve, but competition was getting more intense and the Berlon brand did not reflect the stature of the company nor its products. PKI Digital Marketing engaged its in-depth planning process that helped lay the foundation for rebranding to Berlon Strong and development of strategies and marketing materials, including a powerful new website, and ongoing marketing and communications support. Work included ongoing website content updates and dealer portal support, website maintenance, email newsletters and marketing.

The Bauen Group – Commercial Tenant Build-Outs

Website Development and Maintenance

The Bauen Group, which builds out commercial tenant space in office buildings in the Madison, Wis., area, retained PKI Digital Marketing to develop and maintain a website to display its contracting capabilities and to show its impressive list of clients. Project photos are displayed. The site is optimized for search engines and for viewing on smart phones, and has an easy-to-use contact form. The site is at

Delta T Construction – Cold Storage Facility Construction

Delta T Construction websiteStrategic Planning, Brand Development, Website Development, Online Visibility

PKI Digital Marketing developed a website for Delta T Construction that details the company’s expertise in building cold storage buildings, food processing centers and distribution facilities throughout the U.S.  The site development was part of a rebranding of Delta T Construction that PKI Digital Marketing handled. That includes creation of a new logo, marketing materials, and print advertising. PKI Digital Marketing also enhanced Delta T Construction’s online visibility beyond its website presence. The site is at

Hunzinger Construction – General Contractor

Sustainable Building Solutions Website

PKI Digital Marketing developed a website to highlight the green/sustainable building expertise of Hunzinger Construction Co. The company promoted its green building knowledge through its Sustainable Building Solutions brand. The website, at, offers information on sustainable building educational opportunities, news about green building, and a portfolio of projects handled by Hunzinger Construction.

The Green Design Center – Green Building Products and Product Rating System

Brand Development, Product Launches, Website Development, Marketing Research, Public Relations

Green Design CenterSafe Building Solutions engaged PKI Digital Marketing’s proprietary business planning process to position the company as a national authority on green building products. PKI Digital Marketing also consulted on business operations and capital acquisition for a new business launch. Addition work included creation of an online audience research program to identify consumer demographics, purchasing trends and business drivers; development of a marketing plan, national public relations plan and media plan; launching of multiple new brands and a plan for new businesses, resulting in new revenue streams. The business launch included a national rating system for environmental building products, with complete marketing system for retail operations, including brand development, advertising, web site, national public relations, and ongoing consultation. The business is online at

FJA Christiansen Roofing  – Commercial Roofing Services

External Communications

PKI Digital Marketing provides the content for FJA Christiansen Roofing Company’s semi-annual newsletters that detail key projects the company handles, as well as important company news. The newsletters are widely distributed to FJA Christiansen Roofing’s clients, vendors and prospects. PKI Digital Marketing also provided all the content for the company’s 100th anniversary booklet. PKI Digital Marketing also is working with FJA Christiansen Roofing’s parent company, Tecta America, in marketing communications relating to Tecta’s 20th anniversary in 2020.

Contact PKI Digital Marketing to get the results you need for business growth. And ask about the work we’ve done for Krones, Kesslers Diamonds, Pallet USA, Health Reach Rehabilitation Services, the Wisconsin Procurement Institute, Road Widener LLC, MK Financial Services, Power Test, Investors Associated, Quality Catering for Kids, Coast to Coast Coatings, Advance Acceptance, Klassen Remodeling, and more!

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