WORK: Strategic Planning, Branding, New Website, Marketing Materials, Lead Generation, New Market Research, SEO, Social Marketing »
Steele Solutions has grown to become the nation’s leading designer and manufacturer of steel mezzanines for the material handling industry, and other steel structures for support of and access to industrial equipment.
The company wanted be positioned as a leader in the industry, clarify its business and marketing direction, launch a bold new brand and create a new website that would boldly project its industry leadership.
PKI Digital Marketing engaged its proprietary strategic marketing planning process which provided direction, a new corporate brand, messaging and an integrated digital marketing plan.
PKI launched a new brand, developed a website with large, impressive images showing Steele Solutions’ capabilities in numerous market sectors.
The site was set up for optimal search engine visibility, with ongoing SEO work helping to position it on Page 1 for desired industry search terms.
Steele Solutions receives an ongoing stream of leads from contact forms on the site and other lead generation activities.
Additional work for Steele Solutions included printed sales and marketing support materials, email newsletters, public relations, market research, and social media management.
See the website at steelesolutions.com.