National SEO Expert Praises PKI Digital’s Work
PKI Digital Marketing’s search engine optimization work was praised by nationally recognized SEO expert Rand Fishkin.
In an October 9, 2017 tweet, Fishkin, noted that Google search result featured snippets can focus on a brand. He had searched Google for “best whiteboards” and was served results that included a top-of-page “featured snippet” about whiteboard dry erase surfaces. The snippet was referring to content at the EverWhite Whiteboards website — content written and SEO’d by PKI Digital Marketing. (The top search result immediately following the featured snippet also was to an EverWhite website page.)
“I rarely see featured snippets that are directly commercial and promote a single brand,” Fishkin tweeted. “But is *IS* possible. Nice work, @EverWhiteBoards!”
Fishkin is co-founder of the software company Moz, which also provides SEO insights, and now serves in an advisory role to Moz. He is on Twitter at @randfish.
PKI Digital Marketing engages SEO best practices promoted by Fishkin and others at Moz and elsewhere. Those practices regularly place our customers among Page 1 results for desired keywords, even in highly competitive situations.
Our SEO strategy for EverWhite includes many approaches, but strong and well positioned content is paramount. As Fishkin pointed out, a good content strategy pays off.