Roadwidener LLC<br>– Skid Steer Roadwidener

Roadwidener LLC
– Skid Steer Roadwidener

WORK: Brand Development, Website Development, Marketing Materials, Digital Marketing, Digital Public Relations, SEO »

When an inventor and investors developed a smaller, more versatile road widener machine, they approached PKI Digital Marketing to help in the launch, the marketing and the promotion of the new product.

PKI Digital Marketing engaged extensive planning to develop the brand and image for the machine – to be called Roadwidener. With the brand developed and the market understood, PKI Digital Marketing developed print and digital marketing materials, developed and maintained a website with ongoing search engine optimization and new content, developed videos showing the machine in action, engaged in digital marketing and digital public relations, and supported the visibility of the new product in front of potential buyers.