WORK: Website Development, Marketing, Public Relations, SEO, Marketing Materials, Authority Content »
When the owner of Quality Catering for Kids wanted to expand his business into southeastern Wisconsin, he called on PKI Digital Marketing to develop and execute a plan to position the company as a preferred provider of ready-to-serve hot meals for child care centers and private schools.
PKI Digital Marketing engaged in discovery and planning sessions with the company owner and management, and then researched the market. The resulting public relations plan brought significant exposure to Quality Catering for Kids, and new business in Wisconsin.
Based on that success, PKI Digital Marketing was charged with:
- Developing a new website for the company and maintaining the site,
- Launching social media channels and handling regular posts,
- Developing new printed and digital marketing materials,
- Developing an email “client alert” program for existing customers and potential customers,
- Assisting in the development of white papers on topics of successful child care center operation,
- Creating customer testimonial videos,
- Assisting in development of a new brand for ready-to-serve meals for adult day care centers,
- Developing internal communications in both English and Spanish.