WORK: Marketing Materials, Strategic Content, Search Engine Optimization »
Power Test, Inc. is an industry leader in the design, manufacture, and sale of dynamometers, heavy equipment testing systems and related data acquisition and control systems.
The company needed new marketing materials for existing new products, content to position its team as the best in the industry, and optimization of its website for search results.
PKI Digital Marketing was retained to facilitate discovery sessions that supported development of marketing material design and content. PKI Digital Marketing also interviewed staff experts and conducted research to develop an in depth white paper article that appeared in an international industry publication – positioning Power Test as the best in the business.
PKI Digital Marketing also conducted a Power Test website audit and, based on results of the audit, optimized the website for search engine visibility.