WORK: Website Development and SEO »
PFlow Industries is the leading designer and manufacturer of vertical reciprocating conveyors (VRCs) used in material handling applications. VRCs are commonly used to lift materials from one level of a distribution center, warehouse, factory or other facility to another level. PFlow VRCs handle loads of 10 pounds to more than 100,000 pounds, and are in use in 5 of the 7 continents.
The Milwaukee-based company needed a new website that would more powerfully tell the story of its industry-leading engineering and manufacturing.
The company called on PKI Digital Marketing to create the new site, with sections for its products and services, stories of unique applications, a material handling blog, and for a “knowledge base” of product manuals, installation guides and service bulletins.
A customized configurator on the site allows users to determine which PFlow Industry vertical lift is right for their specific application.
The website was fully optimized for keywords common to the industry as well as to related material handling terms. The SEO strategy allowed for retention of the old website’s SEO value, and improving page rankings.
The company receives numerous inquiries each week via the website’s contact forms, from people seeking new products or service.
See the new website at www.pflow.com.
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