Leads and other revenue driving strategies are an important activity of all businesses and requires a consistent plan.
Do you have an online lead generation program that works?
A consistent flow of leads coming from your online digital properties and working in concert with your business development efforts should work for you 24/7. Leads can come at any time of the day or night, as now it is estimated that between 80-90% of people search for products and services online prior to purchase. Many of those searches are done on mobile devices even at work!
Are all your digital properties search friendly? Do you show up high on the search string and are you on Page 1 of Google search results?
Leads and website traffic will flow when you are on top of the search engines.
With all the channels available to businesses today, targeting specific markets can lead to paralysis. Our lead generation program is very simple and effective, combining an overview of your target buyer’s demographics and other identifying criteria called “personas.”
With a persona identified for each of your target buyers, PKI Digital Marketing will consult with you to build a new lead database that includes emails, addresses, names titles and phone numbers.
The unique and focused persona is cross-checked against multiple list sources to ensure accuracy. The resulting unique list is then further refined to include only the best, deliverable email addresses.
The database can be used to test various digital messages and strategies using email, social media or other online means, capturing leads and driving them to your website or other contact forms, sales or locations.
Contact PKI Digital Marketing to get started on a better lead generation program. We are ready to deliver leads for you!
