If your website is not mobile friendly, you are probably missing opportunity for business.
More than half of internet searches are now conducted via mobile devices – primarily smartphones. Even in the business-to-business realm, people looking for goods and services frequently use their phones for the searches — even when they are in the office with access to a desktop computer.
Searches Frequently Done on Mobile Devices
Google has noted that: “In the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.”
A study by MovableInk found that 56% of B-B buyers “frequently use smartphones to access vendors’ content.”
Contact PKI Digital Marketing to learn more about your site’s usability on mobile devices, and what can be done to fix any errors that might penalize the site in search rankings.
