WORK: Strategic Planning, Messaging and Website Development »
The Laureate Group, which owns and manages eight senior living communities in Milwaukee and Waukesha counties, needed a new website that would powerfully convey why each community is a great place for independent living and assisted living.
Through PKI’s strategic planning and messaging process, a direction for Laureate Group was crystalized for both the parent company and each of its unique communities.
With that plan finalized and messaging complete, PKI Digital Marketing created a website that had unique sections for each community, while also providing overall information that positions the Laureate Group as a go-to source for information on senior living.
The new website was heavily optimized for local searches. Images selected for the site help set the tone of people loving to live and to work at the Laureate Group.
The site was developed to allow Laureate Group staff to easily manage content, and add pages and sections.
“The PKI Digital Marketing team’s strategic planning process provided us a roadmap to effectively reach our market and identify key audiences, services, channels and crystallize our messaging,” said Beth Anderson, president of the Laureate Group.”Through PKI’s website development process they brought everything together to launch our new website that clearly defines what makes the Laureate Group’s senior living communities unique among southeastern Wisconsin senior living options.”
See the new website at laureategroup.com.
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