WORK: Strategic Content »
Krones Inc., the U.S. subsidiary of Germany-based Krones AG, is internationally known for its equipment systems for brewing and other
beverage processing.
The company’s marketing department needed help promoting how craft brewers value Krones brewing systems.
PKI Digital interviewed Krones employees and representatives of a craft brewery that recently installed a Krones system.
The resulting article was distributed by a national craft brewing industry medium. That not only got the story to a key targeted audience, but also generated valuable, qualified leads for Krones.
PKI Digital also provided content for Krones to promote its U.S. operations as a great place to work. Based on the desired goal of the content, PKI interviewed staff then crafted an article that positioned the company as a desirable place of employment.
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