WORK: Strategic Content »
Krones Inc., the U.S. subsidiary of Germany-based Krones AG, is internationally known for its equipment systems for brewing and other
The company’s marketing department needed assistance in content development for lead generation and to position Krones Inc. as a great place to work.
PKI Digital Marketing was retained to develop the content, based on research and interviews – all supporting specific goals for each piece of content.
The articles were successfully placed in desired media, bringing high exposure to Krones, producing leads for brewing equipment sales, and producing inquiries for people seeking employment at Krones’ U.S. headquarters in Franklin, Wis.