Does your website make your company look like a great place to work? If you’re hiring, it should.
Today’s job seekers routinely check websites and social media accounts in their job hunts. But they’re looking for more than job descriptions. They want to learn about the company’s culture and its values before they apply for a job opening.
A CareerBuilder study found that 64 percent of job seekers will research a company before applying; that research includes websites. A company’s website and social media must be strong if it wants to be considered as an employer.
The study also found that 10 percent of millennials won’t even consider applying for a company it its website is not mobile friendly.
Yes, that’s only 10 percent, but in this day of hiring challenges, it’s a lot.
Through blogs, “about us” content and other means, you can let prospective employees know what you stand for and what type of work environment they can expect.
It’s Not Just Your Website
But it’s not just your website. Your total online presence should project the same message. That includes all your social media accounts, which can be used for different purposes.
A prospective employee can get a pretty good idea of what it’s like to work for that company by reviewing its website and its social media.
According to national staffing company Spherion, “47 percent of millennials now say a prospective employer’s online reputation matters as much as the job it offers.”
What’s your company’s online reputation’ If it’s not what you’d like it to be, or if your online presence is minimal, give us a call. We’ll work with you to create an online presence attractive to prospective employees.