WORK: Strategic Planning, Market Research, Brand Launch, SEO, Social Media, White Papers, Marketing Materials »
Food processing equipment manufacturer Hughes Equipment Company needed to more powerfully position its expertise in food processing systems for the Fresh Market – an expanding sector.
PKI Digital Marketing provided strategic market research into the sector, and then planning for strategies to position Hughes Equipment as a market leader.
Those strategies included development of a Fresh Market brand for the company, authority branding white papers, traditional and online materials, trade show display, and other strategies to project the company’s expertise.
Materials were created in English, with translations to Spanish and Chinese for some pieces.
The Fresh Market campaign was in addition to other strategic planning and digital marketing support provided by PKI Digital Marketing.
PKI Digital also provided website content and website maintenance, social media, email marketing, and public relations for Hughes Equipment – all raising the company’s visibility in front of targeted audiences throughout the world.