WORK: Strategic Planning, e-Commerce Website, Digital Marketing, Public Relations, Social Marketing, Product Branding and Launch »
EVERWhite needed its business and marketing direction to be updated to match the hyper-competitive and ever changing presentation products industry. PKI employed its strategic marketing process to drive a new and expanded business direction.
A new and modern ecommerce website was needed to sell thousands of SKU’s online, support products being launched nationally, create a new corporate message and enhanced brand, position itself as a leader in the whiteboard industry, aid in national partnerships and leverage the very high volume of mobile device sessions it was experiencing.
The design and navigation of the website needed to feature usability across all devices featuring organized menus with quick clicks to product pages fostering an easy shopping experience coupled with a very simple checkout process.
Additionally, EVERWhite aggressively expanded its product line, including a Custom Shop for custom printed whiteboards, mobile whiteboard products and various other products aimed at new industries.
PKI managed EVERWhite’s product brand development process and digital marketing activities across several channels including; pay-per-click campaigns, retargeting campaigns, list development, email marketing and various other digital marketing initiatives for growth of core products and new product launches. Ongoing search engine optimization consistently drove traffic to the site. The optimized site enjoys Page 1 ranking for numerous desired search terms.
See the website: everwhiteboards.com