WORK: Strategic Planning, Messaging, Brand Development, Website Development, SEO, Marketing Materials »
Dielectric Corp. had grown significantly in its 50+ years in business and had a reputation for excellent work and responsiveness, but the owners did not believe their existing brand was accurately telling the story of the company’s broad capabilities and expertise in both plastic and metal parts and components, and its expert knowledge of materials used to make those parts.
The company engaged PKI Digital Marketing which, through its strategic planning process, uncovered the company’s knowledge assets, brand personality and characteristics, positioning, messaging, target markets and channels to integrate communications. The process led to a name change to Dielectric Manufacturing, to promote the company’s work as a contract manufacturer.
A new brand was created, with that brand providing the foundation for a new website, sales materials, and upgraded social media presences.
PKI provided public relations for the company, with press releases on the company’s new brand, on changes in its management team, and on its plans for a new headquarters and main plant. The company news was distributed via email newsletters created by PKI, via press release distribution services to targeted audiences, directly to key media, and via social media.
Ongoing search engine optimization is putting the site in front of targeted audiences, and has resulted in leads that have been converted into new business for the company. PKI Digital Marketing is providing ongoing search engine optimization and other digital actions to drive traffic to the website and generate leads.
See the website at dielectricmfg.com.