WORK: Brand & Website Development, SEO, Public Relations»
The new owners of Custom Production Grinding in Menomonee Falls, Wis., wanted to vastly update the company’s brand and develop a website that would powerfully show the company’s top-of-the-line cylindrical grinding services for original equipment manufacturers and other companies.
PKI’s brand development process included extensive analysis of competition, corporate messaging, heritage, brand personality and executive interviews to understand the aspirations of the new CPG.
PKI Digital Marketing was retained, based on the new owner’s familiarity with our rebranding and website work for other businesses in the manufacturing sector.
With a new brand developed, the PKI team designed and developed a website with visual impact and content that positions Custom Production Grinding as the leader in top quality cylindrical grinding.
PKI’s work also included digital marketing techniques such as email marketing, digital public relations and search engine optimization of the website.
The new website is at cpg1.com.