Online product searches increasingly seek ideas and inspiration, not just specific products. If your website is product oriented, make sure the content includes "ideas" and "inspiration" articles.
If your website isn?t mobile friendly, you?re probably missing opportunity for business. More than half of internet searches are now conducted via mobile devices ? primarily smartphones. Even in the business-to-business realm, people looking for goods and services frequently use their phones for the searches ? even when they?re in the office with access to a desktop computer.
Research continually shows the extremely high percentage of B-B purchase decisions that are predicated by web searches. That?s why a strong online presence is essential for companies that sell to other businesses.