"Consumers are spending more time online than ever researching products before making a purchase," notes a PowerChord report on marketing opportunities for 2021. The trend is partly due to the pandemic, which has led to more people working from home and, simultaneously, spending more time at their computers. While the PowerChord report addresses consumer behavior, a similar trend is occurring in the business-to-business world.
A consistent flow of leads coming from your online digital properties and working in concert with your business development efforts should work for you 24/7. Leads can come at any time of the day or night, as now it is estimated that between 80-90% of people search for products and services online prior to purchase.