A consistent flow of leads coming from your online digital properties and working in concert with your business development efforts should work for you 24/7. Leads can come at any time of the day or night, as now it is estimated that between 80-90% of people search for products and services online prior to purchase.
If your website isn?t mobile friendly, you?re probably missing opportunity for business. More than half of internet searches are now conducted via mobile devices ? primarily smartphones. Even in the business-to-business realm, people looking for goods and services frequently use their phones for the searches ? even when they?re in the office with access to a desktop computer.
Research continually shows the extremely high percentage of B-B purchase decisions that are predicated by web searches. That?s why a strong online presence is essential for companies that sell to other businesses.