If you company has expanded capabilities, new products or new services, your website and other online platforms need to prominently project that. Otherwise, you?ll miss opportunities when prospective buyers search for what you sell.
Companies that have not updated their websites and privacy policies to comply with the European Union?s General Data Protection Regulation (GDPR) should pay attention to a new California law that brings tighter data privacy stateside.
We often hear business owners or managers say their websites are getting all the visibility they can, because when you search for the company name, their websites appear on Page 1. That Page 1 positioning should be a given, although we?ve seen plenty of cases where a website is so bad that it doesn?t even show up on Page 1 of results for a search using its name. But what about all the people who don?t know your name, but who are searching for whatever products or services you sell? If your site isn?t appearing, you?re missing opportunity.