Upfront strategic planning is the most important part of website development. A thorough planning process helps ensure the end result is in sync with the company’s message, and that it strongly [...]
Wondering How to Write a Good News Release?
Pretend You’re Telling the Story to the Person Sitting Next To You at the Bar
Don’t be afraid of writing your news release like a news story. That’s what it is, after all. Read how to write a news release that's interesting and that will get attention.
If you company has expanded capabilities, new products or new services, your website and other online platforms need to prominently project that. Otherwise, you’ll miss opportunities when [...]
Companies that have not updated their websites and privacy policies to comply with the European Union’s General Data Protection Regulation (GDPR) should pay attention to a new California law that [...]
We often hear business owners or managers say their websites are getting all the visibility they can, because when you search for the company name, their websites appear on Page 1. That Page 1 [...]
Many companies are missing sales opportunities because their websites lack basic search engine optimization. Those sites simply don’t rank well in search results. These Top 10 factors are often [...]
Jordy Schmidt has joined PKI Digital Marketing as a digital marketing specialist. Schmidt, a UW-La Crosse graduate, will use her digital design and marketing experience for website development, [...]
Online product searches increasingly seek ideas and inspiration, not just specific products. If your website is product oriented, make sure the content includes "ideas" and "inspiration" articles.