If you company has expanded capabilities, new products or new services, your website and other online platforms need to prominently project that. Otherwise, you’ll miss opportunities when [...]
Companies that have not updated their websites and privacy policies to comply with the European Union’s General Data Protection Regulation (GDPR) should pay attention to a new California law that [...]
We often hear business owners or managers say their websites are getting all the visibility they can, because when you search for the company name, their websites appear on Page 1. That Page 1 [...]
Many companies are missing sales opportunities because their websites lack basic search engine optimization. Those sites simply don’t rank well in search results. These Top 10 factors are often [...]
Jordy Schmidt has joined PKI Digital Marketing as a digital marketing specialist. Schmidt, a UW-La Crosse graduate, will use her digital design and marketing experience for website development, [...]
Online product searches increasingly seek ideas and inspiration, not just specific products. If your website is product oriented, make sure the content includes "ideas" and "inspiration" articles.
Digital marketing can be incredibly powerful and efficient in reaching your target audiences and in getting them to move further along the sales funnel. But digital marketing will be fully [...]
If your business website isn’t delivering the results you expect, you might not necessarily need a new website. Sometimes, your website just needs better content.