WORK: Strategic Planning Brand Development, Website Development, SEO, Digital Marketing, Corporate Communications, Digital PR, Social Media Marketing »
The new owners of Berlon Industries wanted to enhance their market position, solidify dealer relations, and increase sales.
The company’s skid steer buckets and attachments were well respected in the markets they serve, but competition was getting more intense and the Berlon brand did not reflect the stature of the company nor its products.
PKI Digital Marketing engaged its in-depth planning process that helped lay the foundation for rebranding to Berlon Strong and development of strategies and marketing materials, including a powerful new website with a dealer portal, and ongoing marketing and communications support.
Work included ongoing website content updates and dealer portal support, website maintenance, email newsletters and marketing.