B-to-B Buyers Still Searching for Products and Services During Pandemic


Amid the turmoil of the COVID-19 pandemic, buyers in the B-to-B world are still searching for products and services. Is your company’s online presence strong enough to be found by those buyers?

Yes, the volume of searches might be down in some sectors, but it has not disappeared. In fact, for our clients who are B-to-B manufacturers, we have seen no appreciable drop in web traffic since the pandemic hit. That even takes into account that website visits by employees who are working from home are not being filtered out of the web traffic analytics.

Effective search engine optimization is central to attracting the attention of potential buyers, but you also need to make sure that your website is up to date and that users can easily find what they’re looking for.

While economic uncertainty is impacting marketing strategies and budgets, digital marketing and SEO are seen as more important based on their cost effective impact.

“Investment in digital marketing and SEO are top of mind while marketers gear up to cut back in high cost areas like paid media and reducing headcount,” notes Conductor, an SEO and content technology company in a report on the impact of COVID-19 on marketing.

Conductor’s research found that “more than half of marketers believe that SEO is more important during this time,” including 29 percent who say SEO’s importance will steeply increase.

A third of respondents to its survey predicted they will increase spending in cost-effective channels such as SEO.

Your competitors might be reducing their marketing activity while, as we noted above, website searches are still being conducted. Now is an ideal time to shore up your online presence to make sure those searches find you.

Wondering how well your website performs in searches or if your current SEO and website content strategies are effective? We’re offering a no-cost website audit that identify ways to give your online presence more impact. Use our Website Audit Quick Contact form or call 414-617-6597 for an immediate no-cost consultation.

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