"Consumers are spending more time online than ever researching products before making a purchase," notes a PowerChord report on marketing opportunities for 2021. The trend is partly due to the pandemic, which has led to more people working from home and, simultaneously, spending more time at their computers. While the PowerChord report addresses consumer behavior, a similar trend is occurring in the business-to-business world.
Website developers, search engine optimizers and many business owners and managers know how Google Analytics provides data that helps keep websites user-friendly. Now Microsoft has a new easy-to-use tool that offers another view of such data ? and more to further empower websites.
Google is now making it easier to legally use images found on the web, via a new tag that connects users to image licensing sources.